Nottingham's Big Red Bow

This holiday season, Bridlesmith House on Bridlesmith Gate will be transformed with a giant red bow, bringing a joyful touch to one of Nottingham’s most loved shopping streets. The installation will be in place from mid-November 2025, through early January 2026, creating a perfect spot for holiday photos and festive strolls.

The Big Red Bow is part of It’s in Nottingham's effort to celebrate the season while supporting local businesses and making the city centre an even more enjoyable and vibrant place to visit. And thanks to trentbarton’s support, it’s now even easier to reach Nottingham and experience this festive landmark, as well as the city’s unique shops, eateries, and cultural spots.

With this stunning red bow lighting up Bridlesmith Gate, we hope to bring warmth and joy to everyone passing through our city centre. So grab a friend, the family, or your colleagues and experience the magic of Christmas in Nottingham. Snap a photo with your loved ones at the Big Red Bow, explore our local shops, and make the most of this festive season right here in the heart of Nottingham.

To plan your visit, check out all the ways to travel into the city centre, so you can travel conveniently. We’re looking forward to seeing you and spreading some festive cheer together!

Snap us your pics and tag us on @itsinnottingham on social media – we love sharing the festive joy with you! Also, use the hashtag #bigredbow.

Make the most of your festive season!

With so much on offer in Nottingham this festive season, you’ll find plenty to get you into the Christmas spirit. We've got a whole heap of top restaurants and places to eat in the city – including some great spots for the veggies and vegans among us!

Make sure you don’t miss out with our free app - loaded with the latest events, restaurants, activities, shops and more! Download it here.